ARITS Limited
ARITS Limited builds custom software from offices in Dhaka and London, with more than ten years of operation and 400+ delivered projects behind the line "Build reliable software, faster." Its own site has to demonstrate the claim, not just make it.
- Client
- ARITS Limited
- Timeline
- 2024
- Role
- Frontend Engineer
- improvement in search performance
- 45%improvement in search performance
- projects delivered by ARITS
- 400+projects delivered by ARITS
- years in operation
- 10+years in operation
- offices: Dhaka and London
- 2offices: Dhaka and London
Key takeaways
- The ARITS corporate site rebuild produced a 45% improvement in search engine performance.
- Case studies are a structured content model rather than free-text pages, so every engagement renders consistently and stays comparable to the others.
- Headless WordPress with GraphQL and ACF lets the marketing team publish services and case studies without engineering involvement.
The problem
A software firm's website is a credibility test it either passes or fails in the first few seconds. Slow, bloated, or thin on evidence and the pitch collapses. It also has to keep pace with sales: new case studies, new service lines, new positioning, all landing on a marketing team's schedule rather than an engineering one.
The approach
Headless WordPress with GraphQL and ACF gives the marketing team full control of services and case studies while the delivery layer stays a fast Next.js frontend. Case studies get a first-class content model rather than being free-text pages, so each one renders consistently and stays comparable. The stack doubles as a demonstration: the site's own performance and search numbers are part of the argument it is making.
What it does
- Headless WordPress + GraphQL + ACF authoring for services and case studies
- Structured case-study content model rendering consistently across every engagement
- Service pages spanning web, mobile, QA, DevOps, staff augmentation, MVP, and AI/ML
- Next.js frontend with TanStack Query for client-side data needs
- Metadata and structured data tuned for search visibility
Stack
Outcome
45% improvement in search engine performance
Marketing publishes case studies and service pages without engineering involvement
The site's own speed became part of the sales argument
References
ARITS Limited — questions
Common questions about ARITS Limited and how it was built.
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