# ARITS Limited — Case Study

> ARITS Limited builds custom software from offices in Dhaka and London, with more than ten years of operation and 400+ delivered projects behind the line "Build reliable software, faster." Its own site has to demonstrate the claim, not just make it.

Canonical page: https://portfolio-shafin580s-projects.vercel.app/projects/arits
Author: Shafin Ahmed, Full-Stack Software Engineer (https://portfolio-shafin580s-projects.vercel.app)
Client: ARITS Limited
Timeline: 2024
Role: Frontend Engineer
Published: 2026-08-04 · Updated: 2026-08-04
Live site: https://arits.tech

## Key takeaways
- The ARITS corporate site rebuild produced a 45% improvement in search engine performance.
- Case studies are a structured content model rather than free-text pages, so every engagement renders consistently and stays comparable to the others.
- Headless WordPress with GraphQL and ACF lets the marketing team publish services and case studies without engineering involvement.

## Key figures
- 45% — improvement in search performance
- 400+ — projects delivered by ARITS
- 10+ — years in operation
- 2 — offices: Dhaka and London

## The problem
A software firm's website is a credibility test it either passes or fails in the first few seconds. Slow, bloated, or thin on evidence and the pitch collapses. It also has to keep pace with sales: new case studies, new service lines, new positioning, all landing on a marketing team's schedule rather than an engineering one.

## The approach
Headless WordPress with GraphQL and ACF gives the marketing team full control of services and case studies while the delivery layer stays a fast Next.js frontend. Case studies get a first-class content model rather than being free-text pages, so each one renders consistently and stays comparable. The stack doubles as a demonstration: the site's own performance and search numbers are part of the argument it is making.

## What it does
- Headless WordPress + GraphQL + ACF authoring for services and case studies
- Structured case-study content model rendering consistently across every engagement
- Service pages spanning web, mobile, QA, DevOps, staff augmentation, MVP, and AI/ML
- Next.js frontend with TanStack Query for client-side data needs
- Metadata and structured data tuned for search visibility

## Stack
Next.js, TypeScript, Headless WordPress, GraphQL, ACF, TanStack Query

## Outcome
- 45% improvement in search engine performance
- Marketing publishes case studies and service pages without engineering involvement
- The site's own speed became part of the sales argument

## Frequently asked questions
### What is ARITS Limited?
ARITS Limited is a custom software development company with offices in Dhaka, Bangladesh and London, UK. It has more than ten years of operation and over 400 delivered projects, covering software and web development, mobile apps, QA, DevOps, staff augmentation, MVP development, and AI and machine learning.

### Why does a software company's own website need a structured case-study model?
Case studies written as free-text pages drift apart in shape and stop being comparable. Modelling them as a real content type in ACF means every engagement renders consistently, and the marketing team can publish a new one without engineering involvement.

### What did the ARITS site rebuild achieve?
A 45% improvement in search engine performance, and a publishing workflow where marketing ships case studies and service pages directly.

## Organisations named
- ARITS Limited (Employer) — https://arits.tech

## Sources
- ARITS Limited — ARITS Limited — https://arits.tech

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